Luxury cars are booming in Odisha. Discover why Rolls-Royce, BMW, and Mercedes-Benz are gaining buyers in Bhubaneswar & Cuttack. Full story inside.

Luxury SUVs & Sedans in Odisha: How Tier‑2 India Is Driving Big Auto Dreams

By Nirmala Malviya | CarPortfolio.net
Published: July 11, 2025

In an unexpected but exciting shift, luxury SUVs and sedans are seeing a surge in demand in Odisha, particularly in the cities of Bhubaneswar and Cuttack. Once seen as small-city markets, these locations are now witnessing a boom in premium and super-luxury vehicle sales, including cars from Mercedes-Benz, BMW, Jaguar Land Rover, Volvo, and even the iconic Rolls-Royce.

This trend is a powerful signal of changing aspirations, rising disposable income, and the evolving automobile landscape of Tier 2 India.

The New Face of Luxury Car Buyers

Odisha’s new luxury car owners are young entrepreneurs, real estate developers, doctors, IT professionals, and second-generation business owners. Unlike the past, when luxury cars were mainly sold in metro cities like Delhi, Mumbai, or Bangalore, cities like Bhubaneswar and Cuttack are now key contributors to premium sales growth.

According to recent reports, over 37,000 premium vehicles were registered in Odisha in the first half of 2025, compared to 35,201 in the same period in 2024.

Source: Times of India

What Cars Are Selling?

The top-selling luxury vehicles in Odisha include

Top Luxury SUVs:

Mercedes-Benz GLC, GLE
BMW X1, X3
Jaguar F-PACE
Volvo XC60
Land Rover Discovery Sport

Top Luxury Sedans:

BMW 3 Series, 5 Series
Mercedes-Benz C-Class, E-Class
Audi A4
Volvo S90

And here’s the jaw-dropper: a Rolls-Royce was officially registered in Cuttack for the first time ever in June 2025. A Lamborghini Urus also joined Odisha’s luxury club recently, a symbol of bold ambition and style.

What’s Fueling the Trend?

1. Rise in Disposable Income

With more professionals and business families earning well, many are turning aspirations into reality.

2. Improved Infrastructure

Wider highways, smart city development, and better roads in Odisha make driving luxury cars more practical and enjoyable.

3. Better Finance Options

Luxury car brands now offer zero down payment, low EMI plans, and extended warranty packages, making ownership more accessible.

4. Brand Expansion

Automakers like Mercedes-Benz India and BMW India have strengthened their presence in Tier 2 cities. Local dealerships offer test drives, on-road assistance, and after-sales service.

5. Social Status and Lifestyle

Owning a luxury car is no longer just about comfort—it’s also about prestige, identity, and social signaling.

What Car Owners Say

We spoke to Dr. Suresh Pradhan, a Bhubaneswar-based surgeon who recently bought a BMW X3:

“For years, I thought these cars were out of reach. But the experience, comfort, and status they offer are unmatched. I didn’t even need to travel to Kolkata—everything was handled locally.”

EV Luxury Cars Are Also Gaining Popularity

In addition to petrol and diesel models, EVs (electric vehicles) are also picking up pace in the premium segment. The Volvo XC40 Recharge and BMW iX1 are drawing attention from eco-conscious buyers in Odisha.

According to recent vehicle registration data, 2,479 electric vehicles were registered in Odisha from January to June 2025, with June being the highest month (478 units).

Source: TOI Electric Vehicle Report

Internal Links You Should Explore

Looking to compare premium SUVs or explore the best models under a specific budget? Here are useful reads on CarPortfolio.net:

Opportunities for Car Brands

The growing demand in Odisha opens a new door for automakers and car finance companies. Here’s how brands can capture this market:

Localized marketing: Focus on regional languages and lifestyle branding.
Flexible finance options: Promote EMI and trade-in offers in local ads.
Mobile service vans: Provide doorstep vehicle servicing for premium customers.
Smart showrooms: Interactive VR and AR-based showrooms to attract tech-savvy buyers.

Final Thoughts

Luxury cars are no longer just urban dreams. The streets of Bhubaneswar and Cuttack are now home to some of the most premium sedans and SUVs in India. The shift is real—and it reflects not just changing incomes but changing mindsets.

As the Indian car market continues to evolve, Tier-2 cities like Odisha are fast becoming the new battleground for luxury carmakers. Whether you’re a buyer or a brand, the future of Indian auto aspirations is rolling on four premium wheels—and it’s accelerating fast.

Stay updated with more regional car trends, buying guides, and EV news on www.CarPortfolio.net